TfL's off-peak Friday fares trial, aimed at boosting passenger numbers, saw no significant change in journey patterns, indicating discounting alone may not influence travel behavior.
Despite off-peak pricing being well-received by customers and stakeholders, including London's hospitality industry, the trial failed to draw in more commuters on Fridays.
The trial highlighted that many passengers continue to work from home, showing lingering effects of the pandemic on Friday travel in London.
The mayor proposed exploring creative ideas to increase network usage at quieter times, including partnerships for free coffee incentives reminiscent of loyalty programs.
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