OMA's immersive 'crafted world' exhibition charts two centuries of loewe's history in tokyo
Briefly

Loewe's 'Crafted World' exhibition marks the brand's first major public showcase in Tokyo, celebrating its evolution from a traditional leather workshop founded in 1846 to a global fashion icon. Designed by OMA, the exhibition features immersive, thematic rooms that blend Loewe's history with interactive experiences. Notable installations include a recreation of Loewe's atelier and engaging elements like live demonstrations by artisans. The adaptable design provides an inviting view of the exhibition, which incorporates elements from Loewe's collaborations with notable brands such as Studio Ghibli. It remains open to visitors until May 11, 2025.
Loewe's exhibition in Tokyo showcases the brand's transformation from a leather workshop to a global fashion house, featuring immersive experiences and designs.
The exhibition, designed by OMA, transforms spaces into thematic rooms, presenting Loewe's history through interactive installations and collaborations, like Studio Ghibli.
Visitors can engage in live demonstrations and explore the creative processes of master artisans, enhancing the understanding of craft and design.
Continuing until May 11, 2025, this exhibition allows visitors to appreciate Loewe’s rich heritage with artistic expressions immersed in modern technology.
Read at designboom | architecture & design magazine
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