"We like to get involved with businesses that solve problems and give back to the community," says south London rapper Konan, highlighting their mission to serve diverse populations.
Krept shared his shopping frustrations, stating, "Having to go to multiple places for meat, fruit and seasonings spurred the idea for a dedicated supermarket for our community."
"This community had raised them," the artists emphasized, underlining their desire to meet the needs of Croydon's diverse population through Saveways, the first large-scale ethnic supermarket.
Both musicians were honored for their contributions to music and community, receiving British Empire Medals, which indicates their commitment beyond just musical success.
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