In response to the ongoing challenges posed by the pandemic and rising operational costs, several pubs in south-east London, including the Gladstone Arms, Pelton Arms, and Old Ivy House, are launching initiatives to attract patrons. Each pub has set specific targets for pint sales and is hosting live events to encourage visits. The Gladstone Arms plans a gig with rock band Larry Sparkle, while the Pelton Arms will feature live music from the Jonases. As the number of pubs in the UK continues to decline, these initiatives are increasingly vital for their survival, particularly during traditionally slow months.
"With all the challenges independent pubs like ours are facing—rising costs and Londoners having less budget for going out—this kind of initiative is incredibly helpful in bringing people to discover places like ours, which they might not have otherwise."
"We are delighted to join this initiative—such a great way to make people aware of the challenges all independent pubs face."
"Special events are an excellent way to attract people to visit pubs. Summer enjoys the benefits of international football tournaments and good weather, while the tail end of the year hosts numerous Christmas parties."
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