The Missed Birthdays campaign at Westfield displays 6,929 balloons to represent young lives lost to suicide, aiming to raise awareness and encourage support for mental health.
Each balloon symbolizes a unique young life taken by suicide, revealing the individual ages of these young people and serving as a poignant reminder of the toll of mental health issues.
In addition to the balloon display, CALM has launched a new C.A.R.E Kit to empower individuals to support their peers who might be struggling with mental health.
The campaign highlights the urgent need for action, as suicide remains the leading cause of death among those aged 15-34, emphasizing the importance of community support.
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