As collector strategies shift, prints are experiencing new levels of popularity

Four major fairs dedicated to prints and multiples will occur simultaneously in three countries this month, marking a significant moment for the print market. Celebrating its 40th anniversary, the LOPF will run alongside the inaugural fair at the Powerhouse Arts complex. Optimism among directors suggests that the print trade is thriving, supported by an 18.3% sales increase in 2023. Gen Z collectors contribute greatly to this growth as they invest more in prints compared to other generations, highlighting a transformative shift in collecting strategies and market dynamics.

"For the first time, four fairs dedicated to prints and multiples will take place across three countries later this month, indicating a growing interest and commercialization surrounding printmaking."

"Jenny Gibbs remarks that new faces are entering the art market, likely due to a generational transfer of wealth, contributing to a resurgence in prints and editions."

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