Blockbuster is staging a nostalgic comeback with a promotional pop-up store in Soho from April 9th to 12th, 2025. Visitors can browse for movies like in the old days but will receive a streaming service voucher instead of physical VHS tapes. Each patron also receives a KitKat bar as part of the experience. The paradox of the event highlights the company's failure to adapt to the digital age, as it now partners with contemporary streaming services that replaced traditional rentals.
Blockbuster is returning temporarily with a promotional pop-up in Soho, where visitors can browse for movies and receive a voucher for streaming services.
The KitKat x Blockbuster pop-up will feature classic video rental experiences but ultimately highlights the disparity between past and current viewing habits.
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