"The price of Easter eggs keeps rising. This year a Galaxy milk chocolate extra large Easter egg is £5.97 in Asda and weighs in at 210g. Last year, the same egg was £4.98, weighing 252g—a 44% increase in the price per 100g."
"Shrinkflation is the answer to why consumers feel they are paying more for less. The chocolate economy has been hit by a series of shocks over the past few years."
Shrinkflation has significantly impacted the chocolate economy, leading to consumers paying more for less product. For instance, a Galaxy milk chocolate extra large Easter egg now costs £5.97 for 210g, compared to £4.98 for 252g last year, marking a 44% increase in price per 100g. This trend reflects broader inflationary pressures affecting various goods, making chocolate a visible symbol of these economic changes. The situation raises concerns about future price stability and consumer perceptions of value.
Read at www.theguardian.com
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