"Jolene has been one of the bakeries setting the pace in London, known for properly good bread and seasonal flavour combos that actually hit, from rhubarb frangipane danishes to jalapeno cream cheese buns."
"The Bridle Lane site will serve Square Mile coffee alongside pastries made with Wildfarmed regenerative flour, plus a daily-changing sandwich line-up and sweet treats like glazed doughnuts and Kingston biscuits with milk chocolate ganache."
"Aries, the London-born luxury streetwear label founded by Sofia Prantera, has built its name on subculture, outsider art and sharp design, layering in a bakery to match."
Jolene Bridle Lane will open on April 23, 2026, inside the Aries flagship store in Soho. Known for its exceptional pastries and sandwiches, Jolene has gained popularity since its 2018 debut in Newington Green. The new location will feature Square Mile coffee and a menu that includes seasonal pastries made with Wildfarmed flour, daily sandwiches, and sweet treats. The collaboration with Aries, a luxury streetwear brand, enhances the cultural experience of the Soho flagship store.
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