Supermarket tourism has emerged as a popular and enriching way to explore different cultures, especially among travelers seeking familiar experiences combined with local culinary delights. The article reflects on a personal journey from 1989 across Europe, where the supermarkets provided a sense of comfort and introduced unique regional foods that encapsulated local culture. Keith Crockford of the Bucket List Company emphasizes the joy of discovering unfamiliar foods and labels while shopping abroad. Recent social media trends have increased interest in this form of tourism, specifically in nations such as Japan and Mexico, highlighting a shift in how travel is experienced today.
In recent years, the phenomenon of 'supermarket tourism' has gained momentum, with travelers exploring local grocery stores, uncovering unique foods, and enjoying a more authentic cultural experience.
Keith Crockford highlights that supermarket tourism is about the 'thrill of discovery' and understanding local tastes through the variety of products available in foreign supermarkets.
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