Transport for London is trialing a scheme that allows an advertiser to sponsor an entire tube line, starting with the Waterloo and City line. This includes a comprehensive rebranding effort, where brands can incorporate their identity in seats, signage, and other areas throughout the line. The sponsorship will not rename stations but offers a complete branding opportunity that extends throughout the passengers' journey. Revenue generated from these partnerships will be reinvested into the transport network to support London's infrastructure.
This new opportunity on the Waterloo & City line is part of our ongoing work to find new ways brands can use our network to engage with their audiences as they travel across the city.
It's full-line branding, from moquette seat fabric and signage to maps and experiential spaces, all right in the heart of London's business district.
#tube-sponsorship #transport-for-london #advertising-campaigns #waterloo-and-city-line #branding-strategy
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