"Aston Martin contends that the overall impression of Geely's logo sails far too close to the slender winged motif that has adorned its bonnets since 1927."
"The hearing officer sided with Geely on the basis that consumers were unlikely to mistake an electric taxi for a £150,000-plus grand tourer."
"Geely acquired its 17 percent holding for roughly $310m in 2023, making it one of the marque's most significant backers."
"For Geely, the London taxi business is a strategically important British asset, as the group has been quietly assembling a portfolio of UK marques."
Aston Martin Lagonda has initiated trademark proceedings against Zhejiang Geely Holding Group regarding a logo that Aston Martin claims resembles its own emblem. The dispute involves Geely's logo for its London EV Company, which features a horse's head and wings. Aston Martin previously opposed Geely's trademark application in 2022, but a ruling favored Geely, stating consumers would not confuse the brands. Despite Geely's significant stake in Aston Martin, the luxury carmaker is determined to protect its brand identity.
Read at Business Matters
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