#logo-controversy

#logo-controversy

On August 19, Cracker Barrel rolled out a new logo as part of its fall campaign. A week later, the Lebanon, Tennessee-based chain announced that its "Old Timer" logo, complete with a man known as Herschel, leaning on a barrel, would return. Some influential conservatives, including Donald Trump Jr., criticized the new logo, which removed Uncle Herschel and the barrel shortly after its announcement. While companies have triggered backlash with design changes before, Cracker Barrel became a target of the president's vocal base.