In an insightful interview, Seth Godin emphasizes the importance of long-term thinking in business, arguing that culture and belief systems are foundational to enduring success. He contrasts the fleeting nature of mere business tactics with the lasting impact of strong communities and traditions. Godin suggests that true resilience comes from prioritizing values and belief systems over short-term metrics, illustrating his point with reflections from science fiction. His approach encourages a mindset shift towards abundance and meaningful contributions that last over time, highlighting the richness of potentially impactful endeavors.
Culture lasts. Business is just a tactic. If you want something to last, you don't just create a company - you create a community of people who want it to last. Look at the things that have stuck around for hundreds or thousands of years - many of them have a belief system at their core. Religion lasts. Traditions last. And if you're willing to let go of the business but hold onto the belief system, you'll create something that endures.
So if you think about longevity in terms of abundance instead of scarcity, the number of meaningful things you can build is extraordinary.
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