New consumer laws have been introduced to tackle fake reviews and hidden fees in online shopping. These regulations require businesses to disclose all administrative and booking fees upfront, though optional extras like luggage upgrades remain excluded. A primary objective is to increase transparency and trust in online marketplaces by curbing the prevalence of fake reviews. The Department for Business and Trade highlighted a significant financial burden on consumers, estimating annual hidden fees cost them 2.2 billion. These changes are essential as they facilitate a clearer shopping experience while supporting genuine consumer insights.
A ban on fake reviews and hidden fees for online shoppers has today come into force. Consumers will now see more transparent pricing, as businesses are required to incorporate administration and booking fees into the upfront cost of goods and services.
The law stops short of including optional extras, such as airline seat selection or baggage upgrades, in the initial price display.
A key element of the new law focuses on the pervasive issue of fake reviews. Online platforms are now legally obligated to implement measures to prevent the posting of fabricated reviews and to remove existing ones.
The Department for Business and Trade estimates that consumers collectively spend 2.2 billion annually on hidden fees, highlighting the significant impact of these previously undisclosed charges.
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