Claire Tomkins, a Stanford-educated economist, founded Future Family after her personal experience with IVF, highlighting the financial burdens associated with fertility treatments. The startup offers payment plans for IVF and egg freezing, making these procedures more accessible. With costs for IVF ranging from $15,000 to over $30,000, Future Family aims to alleviate the financial stress by allowing patients to finance their treatments like other major life expenses. Their new insurance product, Orange Shield, provides varying levels of coverage for IVF, further enhancing affordability for couples looking to grow their families.
Tomkins highlights the importance of financial products in fertility treatments, stating, 'We clearly needed a financial product for family building for IVF.' This illustrates the financial burden couples face.
Discussing the cost of IVF, Tomkins notes, 'You typically don't just buy your house in cash... So we clearly needed a financial product for family building for IVF.' This analogy emphasizes affordability.
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