The Kurt Geiger Business by Design Academy has gained praise for helping disadvantaged youth launch careers in the fashion industry. Recently, 33 students graduated, with many securing roles at Kurt Geiger. The program prioritizes individual talent over networking, boosting confidence among participants. In light of rising youth unemployment statistics, the academy's initiatives—including free training, travel, and meals—aim to break down financial barriers. With its expansion to a nationwide digital format, the program seeks to reach even more aspiring young talent across the UK.
Bill Opare believes the academy's approach emphasizes individual talent over connections, inspiring him to pursue his dream of launching an athleisure brand.
Jennifer Peters expressed gratitude for the connections made with fellow creatives during her apprenticeship in the buying department following her graduation.
Sophia Johnson highlighted the program's commitment to inclusivity by covering travel and meal costs, ensuring accessibility for all students regardless of financial background.
The statistics reveal a troubling trend of increasing youth unemployment, spotlighting the importance of programs like the Business by Design Academy.
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