Since taking over as USC's athletic director, Jennifer Cohen has navigated a tumultuous landscape of college sports marked by instability and underperformance. Simpson's football team under Coach Lincoln Riley recorded a disappointing 7-6 season, leading Cohen to focus on equipping the program with sufficient resources and support. With a significant antitrust settlement and potential revenue sharing on the horizon, Cohen is committed to guiding USC into a new era of collegiate athletics, emphasizing a return to championship-level expectations as a key criterion for funding distribution.
"We're entering into a different era, and for us, we're motivated to win that era at USC."
"Certainly didn't meet the expectations that we have."
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