In an interview with The New York Times, MLB commissioner Rob Manfred discussed the importance of Japan to baseball's growth. He noted the extraordinary presence of baseball in Japan, exemplified by Shohei Ohtani's immense popularity. The country’s engaged fanbase contributes significantly to game attendance and viewership. Looking ahead, Manfred suggested that MLB would shift its approach to selling broadcasting rights in Japan, eyeing opportunities with streaming services for better financial returns, particularly through international deals anticipated in 2028.
The most striking thing about Japan was the number of Shohei Ohtani pictures seen; witnessing his fandom was incredible within their great baseball culture.
When you can say to a streaming company that you can deliver an audience of 25 million people in Japan for a game, they’re interested.
Our strategy will change regarding Japanese rights; in 2028, we may sell international rights to a streamer for greater financial benefit.
The value of accessing the Japanese market is far more significant than selling rights to traditional broadcasters.
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