"Matheson says, with just ticket sales to the World Series games alone, Rogers may have made back what it has paid Guerrero so far. That's based on his prediction of extra ticket revenue based on what other teams have made in the past even after subtracting the money the team must split with the players and the league."
"Indeed, there are many other parts of the money for Rogers. Rogers owns the team itself, along with the stadium formerly known as SkyDome and now Rogers Centre. So it doesn't just make money from the Jays but from food, drink and merchandise sold at the stadium. It owns the television network that broadcasts the bulk of the Jays games in Canada Sportsnet and one of the major cable systems many Canadians use to buy that channel, Rogers Cable."
Vladimir Guerrero Jr.'s 14-year, $500 million US contract coincides with the Toronto Blue Jays reaching the World Series, increasing revenue for Rogers Communications. Economists estimate World Series ticket sales alone could have recouped Guerrero's pay so far after revenue sharing with players and the league. Additional income streams for Rogers include stadium concessions and merchandise at Rogers Centre, broadcast rights through Sportsnet and subscription revenue via Rogers Cable. Rogers therefore benefits from team ownership, stadium operations and media distribution, amplifying the financial return on a high-profile player signing when postseason success drives demand.
Read at www.cbc.ca
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