The St. Louis Cardinals have formed a partnership with bet365, making it the first sports betting alliance for a Missouri team. This deal follows the state’s legalization of sports betting last November. The partnership allows bet365 to promote its services through various channels, enhancing the fan experience at Busch Stadium and beyond. Cardinals President Bill DeWitt highlighted the excitement this collaboration brings. However, despite legalization, Missourians will wait until at least September 30 for sports betting to commence due to regulatory setbacks.
"We are thrilled to welcome bet365 as the club's official mobile sports betting partner," Cardinals President Bill DeWitt said, introducing this fan-experience enhancement.
The new bet365 agreement includes advertising rights across various media including radio and television, along with signage at Busch Stadium.
This partnership adds a new and exciting element to the fan experience which can be activated at Busch Stadium or any place that fans watch and follow Cardinals baseball.
Following the approval at the ballot box, the Missouri Gaming Commission aimed for emergency rulemaking to expedite sports betting, but the motion was ultimately rejected.
Collection
[
|
...
]