
"Thanks to a deal with the radio megacorp Audacy, MLB substitutes different ads over the ones you'd hear on the local broadcast if you were listening on actual radio. These spots are both poorly executed and repetitive: the commercials are timed to start and end based on the breaks on the TV broadcast, so they are never inserted smoothly, and moreover, there simply aren't enough sponsors, so you end up hearing the same irritating 30-second bits again and again and again."
"So in listening to baseball this October, I am hearing a constant parade of MLB in-house ads-a few for things like MLB Network programming but mostly just filler spots that give you some sort of trivia question. About 80 percent of them start within a standard deviation of "Hey baseball fans, step up to the plate and try this!" and then they'll ask if you know the meaning of "high cheese.""
"The key thing here is that MLB has enough of these things to fill about two commercial breaks, max, so you'll hear each of them at least a dozen times over the course of a single game. It's this ad, specifically, that is driving me crazy. I'll transcribe for those of you without your trusty wired headphones: Woman's Voice: Take a hack at guessing which baseball player or manager s"
Play-by-play radio streams on the MLB app substitute ads via a deal with Audacy, replacing local broadcast spots with different commercials. The substituted ads are poorly executed and repetitive because they are timed to television broadcast breaks rather than local radio, creating awkward insertions. Limited sponsor inventory causes the same 30-second spots to repeat frequently. During the playoffs, MLB/Audacy appears not to have sold external inventory yet continues substituting in-house breaks that include MLB Network promotions and filler trivia spots. A small set of these in-house ads is replayed many times per game, producing listener frustration and ad fatigue.
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