Starting in the 2025 NFL season, the league is collaborating with Sony to modernize ball measurement techniques, transitioning from traditional human-operated chains to automated systems using Hawk-Eye technology. Each NFL stadium will feature six 8K cameras that precisely track the ball's position, improving measurement speed from about 70 seconds to just 30 seconds. This change is expected to save close to 102 minutes of game time over a typical match, enhancing efficiency while still accommodating the narrative complexity and commercial aspects of NFL broadcasts.
Beginning in the 2025 NFL season, all 32 teams will switch from human measurements to computer automation, with Sony Hawk-Eye cameras tracking the ball's position.
By replacing the antiquated chain measurement system with advanced technology, the NFL aims to significantly reduce game length and improve pace.
The shift to automated measurements could save approximately 102 minutes across an average NFL game, enhancing the viewing experience for fans and spectators.
Sony's cameras will coordinate with the NFL's officiating center, streamlining the game while maintaining an engaging narrative for broadcasts.
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