Boycotting is refusing to patronize a brand or buy a product for moral reasons and has been a consumer tactic for over a century. Modern boycotts usually target large brands and are organized through social media campaigns among people with similar views. Recent U.S. boycotts have come from both sides of the political spectrum and have reduced revenue and corporate 'goodwill'. The aim is to exert economic pressure to force corporate changes such as divestment, labor or manufacturing reforms, or executive removal. Older boycotts often targeted countries, laws, or individuals, and the word 'boycott' derives from a surname.
Boycotting - the act of conscientiously refusing to patronize a brand or buy a product for moral reasons - has been a common way for consumers to exercise collective influence for well over a century. In the modern day, boycotts are usually targeted at large brands and tend to be organized informally through social media campaigns that are shared widely between individuals with similar moral or political views.
A boycott is a form of protest in which individuals abstain from interacting with a business, organization, or person, usually with the hopes of compelling the target to make some kind of change. In the modern era, most high-profile boycotts are organized by consumers and target brands and businesses whose actions, messaging, investments, or products are perceived as harmful. The goal of these types of boycotts is to exert
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