#corporate-reputation

[ follow ]
fromMiami Herald
8 hours ago

4 modern-day boycotts of major brands: From Tesla to Bud Light

Boycotting - the act of conscientiously refusing to patronize a brand or buy a product for moral reasons - has been a common way for consumers to exercise collective influence for well over a century. In the modern day, boycotts are usually targeted at large brands and tend to be organized informally through social media campaigns that are shared widely between individuals with similar moral or political views.
Marketing
fromForbes
2 months ago

Leadership In An Age Of Digital Misinformation

The influence of social media now rivals traditional financial metrics in shaping corporate reputation.
High-profile disputes on social media can have drastic impacts on stock value and public perception.
Social justice
fromAdvocate.com
3 months ago

Target ending DEI proves when you follow Trump, on anything, you always lose in the end

Target's decision to abandon DEI initiatives led to backlash and declining sales.
[ Load more ]