"Pepsi's 2017 ad featuring Kendall Jenner was blasted for trivializing real protest movements and turning serious social justice imagery into a soft drink commercial. The backlash was immediate and intense."
"When McDonald's launched the hashtag McDStories, it got a flood of sarcastic, gross, and deeply unflattering stories from users eager to share bad restaurant experiences."
"Burger King UK tried to spark attention on International Women's Day with the line, women belong in the kitchen. The opening message overwhelmed everything that followed."
Several marketing campaigns have turned into cautionary tales due to missteps in execution. Pepsi's 2017 ad featuring Kendall Jenner trivialized social justice movements, leading to immediate backlash and an apology. McDonald's hashtag McDStories backfired, resulting in a flood of negative user experiences instead of positive memories. Burger King UK's campaign for International Women's Day was overshadowed by its controversial opening line, demonstrating how quickly outrage can spread on social media. These examples illustrate the risks brands face when engaging with cultural themes.
Read at foodnservice.com
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