A Content Marketing Cheatcode - Using Customer Conversations As Your Editorial Calendar

"Although content marketing is one of the most cost-effective ways for startups to reach their target market, many founders struggle with creating content. This usually happens not because they lack ideas, but because they chase the wrong ones. They brainstorm, guess, imitate competitors, or write whatever feels relevant at the moment. The result is usually content that sounds generic, attracts the wrong audience, or fails to resonate with actual buyers."

"But founders already sit on a goldmine of better information: customer conversations. Support tickets, onboarding questions, sales calls, pilot feedback, even casual Slack exchanges - this is the raw material your editorial calendar should be built from. Content created from real customer interactions performs better for one simple reason: it mirrors the language, concerns, and priorities of the people you are trying to reach. And when your content uses their words instead of your assumptions, your audience feels understood in a way competitors can't match."

Customer conversations — support tickets, sales calls, onboarding questions, pilot feedback, and casual Slack exchanges — provide direct insight into user language, pain points, and priorities. Turning those conversations into content eliminates guesswork and produces materials that mirror buyer concerns, improving clarity and resonance. A simple workflow captures recurring questions, categorizes them by intent and stage, prioritizes high-impact topics, and repackages them into FAQs, blog posts, onboarding guides, and sales collateral. Consistent use of customer language builds authority, addresses product gaps, and creates a steady, predictable stream of content that reinforces product value and trust.

Read at Forbes