AX Beauty Names Noelle Cantarano as First Chief Marketing Officer

"We are thrilled to bring on Noelle as our first chief marketing officer. With her vast background in brand building, she will enter with a focus on leading the marketing vision across the AX Beauty portfolio from brand strategy and positioning to integrated campaigns, communications and consumer experience."

"The combination of AX Beauty's strong brand foundations and the ambition to scale is a unique opportunity to continue in elevating brand positioning, while also unlocking new avenues for growth."

AX Beauty brands has appointed Noelle Cantarano as its first chief marketing officer. Cantarano will lead the marketing vision across the AX Beauty portfolio, focusing on brand strategy, integrated campaigns, and consumer experience. She previously served as vice president of global marketing at Future Beauty Labs. Cantarano sees a unique opportunity at AX Beauty to elevate brand positioning and unlock new growth avenues. American Exchange Group, traditionally in accessories and apparel, entered the beauty sector in 2023 with the acquisition of HatchCollective and has since expanded its portfolio.

Read at WWD