B2B marketing budget growth has been slowing since 2023, and we anticipate minimal increases again in 2025. Only 35% of B2B marketing decision-makers expect a budget increase of more than 5% in 2025.
Making budgets go further in 2025 will require leaning into collective strategies, collaboration, and cross-functional partnerships. Prioritizing synergistic investments and evolving demand are essential for success.
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