Many B2B marketing challenges are based on the amount of uncertainty we're facing. But the most important thing you can do is refuse to be paralyzed.
It would be easier to plan your marketing for the next year as if it's business as usual. But you can't ignore the B2B marketing challenges that are coming up.
Personalization shows your audience that you know them, you hear them, and you care about them. They know your marketing is automated, but you can win a lot of points for making it hard to tell.
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