Can Snapchat's Ad Business Ever Scale to Rival Meta, YouTube or TikTok?
Briefly

Q2 revenue grew 16% year-over-year to $1.24 billion, missing analyst consensus at $1.25 billion. Snap expects Q3 revenue between $1.335 billion-$1.375 billion, falling below Wall Street forecasts.
Analysts question Snap's ability to compete against Meta, YouTube, and TikTok long-term with concerns of scaling impression and monetization growth.
Read at Variety
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