Chappell Roan says H&M doesn't belong in her world. That's a bad sign for fast fashion brands that need Gen Z's buy-in.

Roan emphasized that corporate responsibility is crucial, stating, "All the money goes to the world-building. That's why I am saying no to every fucking brand deal right now, because I'm like 'Does it fit in this world?'"

By taking a stand against H&M, Roan echoed a growing sentiment among her peers, insisting that brands must align with their values: "No, H&M does not fit in this world. Also, fuck H&M."

Read at Business Insider