One of the most interesting findings was that young people are more likely to be influenced by external factors when it comes to who they vote for - with 52 per cent of Gen Z respondents saying that they would let a celebrity sway their decision.
There's a reason why both US presidential candidates are fighting over who gets Taylor Swift's vote, and while I doubt she's prone to commit to being either Team Rishi Sunak or Team Keir, I'd expect that a significant number of UK voters would be open to hearing what she'd have to say.
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