The article discusses the importance of engaging employees as brand advocates on social media. It highlights that employees have the potential to significantly enhance a brand's reach and credibility. However, many employees may feel hesitant due to lack of experience with social media. Thirteen leaders from Forbes Communications Council share tips to encourage participation, including integrating employees into marketing strategies, creating an advocacy program, and using templates and structured interactions. Cultivating a sense of ownership and showing the impact of employee stories are key to motivating engagement.
Employees can be a company's strongest advocates. Persuading them to actively promote your brand can extend reach and boost trust.
To turn employees into brand advocates, companies should build them into their campaigns and foster a sense of ownership.
Offer templates and carve out time for social media engagement to encourage more employee participation.
Creating a social media advocacy program and encouraging friendly competition can motivate employees to share brand content.
#employee-engagement #social-media-advocacy #brand-promotion #forbes-communications-council #corporate-culture
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