Partner with hyperlocal influencers who align with your brand; they're likely to have a good percentage of local people in their audience, too. Rather than sharing a detailed brief, ask them to work with you to develop a creative direction that will resonate with their audiences. We've seen this tactic work for SMBs for years, and despite algorithmic changes, it remains effective.
One of the most important things an SMB can do to supercharge their local marketing is to focus on optimizing their Google Business Profile. Take advantage of all of the features and real estate that Google offers, including maximizing your description and business categories. Also, focus on generating reviews on Google and engaging with your customers.
For local SMBs, there is no better channel than community involvement leading to word-of-mouth. Local businesses focused on local clientele should participate in their local community, be visible, sponsor community events and local sports teams, and build relationships with local media. Local SMBs need to be hyperfocused on reputation management to encourage word-of-mouth.
Local businesses have the advantage of geo signals in local search results, making it critical to capitalize on these signals to enhance visibility and attract customers within their community.
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