Disney and NatGeo Built Billboards That Bees Can Actually Live In - Yanko Design
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Disney and NatGeo Built Billboards That Bees Can Actually Live In - Yanko Design
"The structures, which the team calls 'bloomboards,' are fitted with built-in cavities, textured surfaces, and planting elements that turn them into functioning habitats for bees."
"Rather than placing a nature image on a billboard and calling it Earth Month, Meanwhile built the message into the medium. The physical structure becomes an argument for the cause."
"Mini bee hotels have also been placed at several locations across Manchester, including Chorlton Water Park, Wythenshawe Park, Fletcher Moss Botanical Garden, and the Northern Quarter."
In Manchester, Disney and National Geographic have introduced 'bloomboards,' billboards designed to function as habitats for bees. These permanent installations are made from sustainably sourced cedar and are placed in public spaces. The initiative coincides with the launch of National Geographic's documentary series, Secrets of the Bees. The design approach integrates the message of bee conservation directly into the billboard structure, making it a functional part of the environment rather than just an advertisement. Additional mini bee hotels have also been installed across the city to support bee populations.
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