Disney’s advertising sales have undergone a significant realignment to better cater to midmarket advertisers, who are often overlooked in favor of larger brands.
Senior vice president Marco Forte highlighted the need to dispel the notion that premium content is solely for those with huge advertising budgets, adding, 'We're breaking down that barrier of entry.'
#disney-advertising #midmarket-advertisers #ad-sales-strategy #organizational-realignment #audience-solutions
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