The more recent of the two to arrive in the U.S. is Austin, Texas-based HyperSolid, an amalgam formed out of Dutch tech firm Triple, brand experience agency code d'azur, business transformation agency Connect2Crowd and brand design agency Wonderland, all of which have operated in Europe.
'For us, it's a very logical step, not only to support our international clients, but also to tap into the U.S. market with our capabilities,' said Nieuwenhuijs, who believes HyperSolid can be 'smarter than agencies and faster than consultancies... The fusion of technology and creativity is still a blue ocean for me, in the sense of really integrating and connecting them.'
He also argued a distinguishing factor might be a non-American way of thinking. 'That's maybe also a little bit of the Dutch culture - being really pragmatic, with a makers' mindset that differentiates us from our U.S. competitors,' he said.
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