"Glenn Gabe observed that Sonic was displaying an ad on a prompt associated with its competitor, In-n-Out, which raises questions about the targeting strategy employed."
"The uncertainty lies in whether Sonic intentionally targeted its competitor or if ChatGPT simply matched the company with the relevant topic."
"If ChatGPT enables advertisers to specifically target competitors, it could significantly increase the perceived value of the ads, potentially allowing for higher pricing."
Sonic's advertisement appeared in response to a prompt related to its competitor, In-n-Out, leading to speculation about the targeting strategy. It remains unclear whether this was a deliberate move by Sonic or an automatic association made by ChatGPT. If ChatGPT allows for precise competitor targeting, it could enhance the value of ads, potentially justifying a higher cost per impression. This situation prompts further examination of advertising strategies within the ChatGPT platform.
Read at Search Engine Roundtable
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