Glow Recipe's upcoming launch of Dewy Flush, touted as a 'tinted cheek serum,' combines color with skincare benefits, incorporating ingredients like Centella Asiatica and niacinamide. This innovative product emphasizes hydration and skin care, distinguishing itself from typical blushes. Co-founders Christine Chang and Sarah Lee demonstrate a commitment to skincare-infused makeup, aligning with a growing trend where skincare brands venture into color cosmetics. With a successful revenue history, Glow Recipe aims to excite consumers with evolving makeup strategies, marking Dewy Flush as the first step in a broader makeup launch set for the future.
Glow Recipe insists that their upcoming launch into colour cosmetics, the Dewy Flush, is 'not a blush, but a flush,' highlighting its skincare-first approach.
The Dewy Flush is a 'tinted cheek serum' that combines color with skincare benefits, featuring ingredients like Centella Asiatica and niacinamide.
Christine Chang, co-founder of Glow Recipe, emphasizes that 'even the pigments care for your skin,' indicating a merging of skincare and beauty.
Glow Recipe is entering the color cosmetics market amid a trend where skincare brands increasingly blend makeup benefits with their products.
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