The NewsGuard team conducted manual tests on sites it knew to host articles pushing the falsehood. "We repeatedly refreshed nine specific articles on these sites, averaging about 10 refreshes per page, to simulate the typical random ad experience users encounter," explains Jack Brewster, NewsGuard's enterprise editor.
In one case, ads for Boost Mobile, Ticketmaster and Temu popped up next to an article entitled 'Can't Take It Anymore': Residents of Springfield Ohio Beg For Help After 20,000 Haitians Overwhelm City, Eat Local Wildlife' on pro-Russia site Zero Hedge. NewsGuard rates the site a 15 out of 100 for credibility.
Grubhub and Temu responded to NewsGuard, saying they have taken action to prevent future ad placements on such sites, adding them to exclusion lists for their media buying partners.
The findings come just 11 days after the New York Times reported similar happenings on YouTube. Citing research from corporate accountability organization Eko, the newspaper reports that ads for Adobe and Mazda ran before and adjacent to videos promoting the myth - an untruth that gained significant traction after former President and Republican nominee Donald Trump amplified the narrative.
#advertisin-transparency #conspiracy-theories #brand-responsibility #media-integrity #ad-placement-issues
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