Federer's iconic new ad is some of the best CGI marketing I've seen
Briefly

With computer-generated augmentation, the 'Federer: Twelve Final Days' ad creatively took over Tower Bridge, showcasing his tennis career in a larger-than-life display.
Technology advancements are leading to more immersive advertising experiences, transcending traditional static billboards and generating excitement in marketing trends.
Read at Creative Bloq
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