"Today, CX, marketing, and digital business leaders are under mounting pressure to leverage AI to architect smarter end-to-end customer journeys, automate service, operationalize AI agents, and deliver true personalization at scale - all while consumer trust is at an all-time low. While AI is promising to raise the bar for speed and efficiency, beneath every customer experience is a foundation that AI alone can't build."
"To forge trust, organizations need to embed human creativity, context, customer identity, and quality data into every customer interaction. This year's theme, "Build The Experience AI Can't," will empower leaders to shift from doing more with AI to creating better experiences powered by humans plus AI."
Forrester announces its global customer experience event series across three locations: CX Summit EMEA in Amsterdam (June 8-10, 2026), CX Forum East in New York City (June 16-17, 2026), and CX Forum West in San Francisco (June 29-30, 2026). The events address mounting pressure on CX, marketing, and digital business leaders to leverage AI for smarter customer journeys, service automation, and personalization while managing low consumer trust. The theme "Build The Experience AI Can't" emphasizes combining human creativity, context, customer identity, and quality data with AI capabilities. Attendees access Forrester's latest research, frameworks, and insights, plus special programs including Executive Leadership Exchange, immersive CX simulations, Total Experience Honorees celebration, and a Future Leaders program for young professionals.
#customer-experience-cx #ai-and-personalization #digital-business-leadership #consumer-trust #human-centered-ai
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