Creating light, fun content that resonates with your audience isn't easy. Like almost all content creators, Chris struggled in the beginning: The trick to breaking through on social media is to embrace the cringe. If you're not okay with looking awkward at first, you'll never make it.
Turning Instagram likes into leads isn't straightforward. A video with a million views won't help your bottom line if it doesn't drive leads. Chris recommends developing an avatar of your ideal client, which can guide your content creation in a more targeted way.
Chris started off feeling trapped in his two jobs but found a way to harness social media's power for real estate, ultimately closing 24 deals in his second year.
He emphasizes that achieving success on social media takes time; it's essential to keep producing content consistently, as the only way out is through the initial awkwardness.
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