"The business has shifted from operating mainly on a project basis, handling one or two media reviews a year - to providing always-on solutions. Now, we gather data largely automated from all the relevant platforms on a monthly basis. This allows us to be much more agile and forward-looking when it comes to our clients' media investments. That agility proved essentially when the pandemic hit four years ago as well as when Russia invaded Ukraine two years later."
"While acknowledging the uncertainty, he recognizes that marketers are striving to navigate this complexity - even with tighter budgets - and sees Ebiquity as uniquely equipped to help them do it."
"After four years at the helm, Waters will depart to return to the agency sector but will stay on through January to ensure a smooth handover."
Collection
[
|
...
]