Google has launched its AI-powered advertising tools in India, following the removal of a digital advertisement tax that made the market more appealing. The Indian government repealed a 6% levy on digital ads in March, addressing trade issues raised by the U.S. Trade Representative. The tools introduced include 'Generated for You', which creates relevant content automatically, and Smart Bidding Exploration for optimizing search ads. These tools aim to enhance ad performance and ease the advertising process, providing intelligent solutions for local marketers.
“These agentic tools can learn from advertising inputs, including datasets, landing pages, assets, and real-time campaign performance, to take the guesswork out of achieving business goals.”
Google introduced new agentic capabilities in Google Ads and Analytics, which aim to optimize performance through intelligent learning.
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