How Campbell's and GSK's multi-platform campaigns achieved authentic audience responses
Briefly

from Digiday10 months ago
Key challenges in video marketing include talent fit and crafting resonant messaging across channels. Developing campaigns with a digital-forward, multi-platform mindset is crucial for reaching a target audience effectively.
Digidayhttps://digiday.com/sponsored/how-campbells-and-gsks-multi-platform-campaigns-achieved-authentic-audience-responses/
Campbell's collaboration with Lifetime and Best Buddies for a diverse, emotional campaign showcased the importance of authentic storytelling. Partnering with familiar talent like Buddy Valastro and Tatyana Ali helped tailor content for specific platforms like TikTok.
Digidayhttps://digiday.com/sponsored/how-campbells-and-gsks-multi-platform-campaigns-achieved-authentic-audience-responses/
Read at Digiday
#video-marketing #content-quality #digital-campaigns #talent-collaboration #authentic-storytelling
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