Cover FX's sales jumped 828% from a year prior after implementing a brand refresh, gaining 21X new customers. Influencer campaigns with Paris Jackson and others led to a 1,223% increase in TikTok followers.
AS Beauty Group, Cover FX's parent company, acquired the brand in 2022. The acquisition aimed to increase the parent company's size by 20% and boost overall revenue by 40% by 2023.
Cover FX, founded in 1999, transformed its products, packaging, and website with a Shopify integration. The brand's sales growth reversed a prior decline from $65 million in 2018 to $20 million in 2022.
Collection
[
|
...
]