Experienced teams know maximizing virtual event ROI takes longer lead times. Goldcast plans 3-4 months ahead for events like 5-session AI Summit with 12 speakers.
Goldcast.io's Lindsay McGuire highlights video-first, event-led strategy for go-to-market in the future, emphasizing the need to be scrappy and resourceful in the current economic climate.
#strategic-event-content-usage #virtual-events #roi-maximization #event-planning #go-to-market-strategy
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