"A lot of businesses make the mistake of treating YouTube like a digital attic-a place to simply store videos they embed elsewhere. But you need to look at it differently: YouTube is the second-largest search engine in the world, and it's owned by Google. If you are already investing in Google search, you should be investing in YouTube. The strategy isn't to just broadcast information; it's to answer the specific questions your potential customers are already asking."
"Here is a secret benefit of video that most people miss: video can skyrocket your website's performance. By consistently creating helpful videos, Roger Wakefield-a plumber with a small local business-was able to outrank competitors with $80 million to $90 million in revenue on Google. How? His videos included calls to action that drove viewers to search for his brand and visit his website. This surge in traffic increased his Domain Authority, allowing his small business to dominate search results against massive competitors."
YouTube functions as a major search engine and should be treated as a platform for answering specific customer questions rather than a mere video repository. Prioritize evergreen, service-first content over chasing viral hits so videos continuously solve problems and introduce new people to the brand. Consistently published helpful videos can drive branded searches and website visits, boosting Domain Authority and enabling smaller businesses to outrank much larger competitors. Organize videos into content buckets to avoid a blank calendar and to ensure a varied mix that serves different audience needs and search intents.
Read at Social Media Examiner
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